I have been an embedded software engineer for over 25 years, gaining extensive experience working for industry leaders such as Philips and Cochlear. At these organizations, I not only refined my programming skills but also learned valuable processes and best practices essential for developing high-quality products.
My entrepreneurial journey began during university when I started my own business and created a temperature/humidity logger, as well as a work registration system for greenhouses. This venture taught me firsthand that building a successful business involves much more than just creating a good product.
Throughout my career, I discovered my greatest satisfaction comes from collaborating closely with small, dynamic teams to bring new innovative products to life.
That's why in recent years, I have dedicated my time to helping startups establish robust foundations for product development. I achieve this by creating customized quality and automation processes designed to support scalable product deployments and minimize ongoing maintenance.
Beyond process optimization, I've played a significant role in growing and leading teams committed to maintaining high product quality and swiftly responding to customer needs for new features.
At heart, I remain passionate about engineering and coding, whether it's professionally or in hobby projects.
I hired Xander in 2016 as one of the first employees at Baraja, and I remember how passionate he was to build a new product and build the company. He was an indispensable ally to me, eager to push the technology and take big risks, but practical enough to put the right kind of structures in our young startup. Xander left to chase more early-stage opportunities, but many of his implementations still stand today, and I'll always remember how much I loved to work with him!
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